UK accountants who specialise in influencer brand deals and platform income

Sometimes. Gifted products can count as taxable income when a brand expects something in return, such as a post or a review. Items sent with no obligation may be treated differently. The answer depends on the facts of each arrangement. AFE looks at what you agreed with the brand and how you used the item, then decides how it is reported.

Usually, yes, if you are UK resident. UK residents are normally taxed on their worldwide income, including payments from overseas brands and platforms. Foreign tax may also have been taken, and relief can sometimes reduce double taxation. Residence itself depends on your circumstances. AFE reviews where you live and work, and where the income comes from, before working out what to report.

Yes. Many creators earn from several platforms, affiliate schemes and brand deals at once. AFE gathers your statements, matches payments to the right period and sorts each one by type. You then get one clear set of figures for your tax return or company accounts. Each total comes with a note of what it includes and where it came from.

Keep your contracts, invoices, platform statements and bank records for every deal. Note any products you received and what you agreed to do in return. Keep receipts for equipment, software and other costs linked to your content. HMRC expects records to be kept for a set period [VERIFY WITH HMRC / ADAM]. AFE can tell you what to keep and set up a simple system.